Your weekly curated content from SaaSquatch HQ
SaaSquatch Weekly - Vol. 2
We know that marketing professionals and agencies like to be on top of whats new(s) in the marketing world. Here at SaaSquatch HQ we do our fair share of daily reading too, so we've pulled together our best article finds of the past week to help keep you up to date. 
The reign of the Millennials is over … and not a moment too soon.

Strategies used in B2B lead generation evolve as companies gain new insights into what does and doesn’t work to attract the most qualified leads.

An advertiser looking to boost response rates for a mobile offer can employ a simple solution: Target commuters on crowded trains.

Salesforce EMEA CMO Guillaume Roques uses his own experience to discuss why CMOs needs to step into CIO’s shoes and what the two can learn from each other.

Using manufacturing as a case study, there are three key approaches to business that marketers can glean: integrating technologies, leveraging data from all sources within the organization, and adopting automation.

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