Your weekly curated content from SaaSquatch HQ
SaaSquatch Weekly - Vol. 4
We know that marketing professionals and agencies like to be on top of whats new(s) in the marketing world. Here at SaaSquatch HQ we do our fair share of daily reading too, so we've pulled together our best article finds of the week to help keep you up to date. 
Marketing technology can be hugely beneficial to your organization, but only if these tools empower the people using them. Here's what to look for.

When a company gains enough clout in the startup community, it hits a fork in the road. The question arises: Do we sell or do we stay?

Virality is a tricky thing to pin down. How to design and build a viral referral program that your customers love and that strengthens your brand.
With so many effective channels to communicate through, and brands bringing talent in-house, agencies are battling to show their value. See the 3 things agencies should focus on to close the deal.
Marveling at other companies’ successes is fun, but creating your own success is better! These 5 product marketing growth hack examples could help you get there.

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