Your weekly curated content from SaaSquatch HQ
SaaSquatch Weekly - Vol. 8
We know that marketing professionals and agencies like to be on top of whats new(s) in the marketing world. Here at SaaSquatch HQ we do our fair share of daily reading too, so we've pulled together our best article finds of the past week to help keep you up to date. 
How we do marketing is changing, which means we as marketers have to change too. See whats IN and OUT for marketers and how to adapt to the industry shift. 
When a referral program is done right, it can result in high conversions and high return on investments. But it doesn't happen on its own. Here why having a social media friendly referral program is a huge factor in its success.
Struggling to organize your marketing stack? You're not alone. This guide aims to help marketers make better sense of how to potentially organize their tools and get closer to achieving cross-channel marketing nirvana.
Unfortunately the law doesn't always keep up with reality, especially when it comes to marketing in the legal industry. Find out how attorneys are leveraging texting to communicate with clients and successfully attract new prospects. 
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