Your weekly curated content from SaaSquatch HQ
SaaSquatch Weekly - Vol. 14
We know that marketing professionals and agencies like to be on top of what's new(s) in the marketing world. Here at SaaSquatch HQ we do our fair share of daily reading too, so we've pulled together our best article finds of the past week to help keep you up to date. 
Out of all the marketing strategies out there in our uber-connected world, the power of word-of-mouth is still unparalleled. And what better way to leverage word-of-mouth than with referral marketing.

Implement these tactics if you want to attract massive amounts of qualified referral traffic and turn your website into a lead generation machine.

Starting small with your referral program to test it out is almost always the wrong strategy. See how you can optimize your program to get the best results right from the start.
Many newsworthy stats and research findings have been revealed lately around digital advertising, and social media marketing. Check out these eight digital marketing stats from the past week that got some attention.
William Soulier, CEO of influencer marketing app Model Village details the top ways brands fail at influencer marketing.
Interested in what Referral Marketing can do for you or your clients? We'd love to help!
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