Your weekly curated content from SaaSquatch HQ
SaaSquatch Weekly - Vol. 16
We know that marketing professionals and agencies like to be on top of what's new(s) in the marketing world. Here at SaaSquatch HQ we do our fair share of daily reading too, so we've pulled together our best article finds of the past week to help keep you up to date. 
If you’re one of the 78% of businesses that aren’t satisfied with their conversion rates, try mixing up your B2B marketing strategy with something different. Here are 25 ideas to get you started.
Trying to generate more referrals? Here are 7 great ways to improve your firm's referral marketing strategy.

It's not pretty out there in AgencyLand...but what's coming down the line? Change.

Word-of-mouth marketing keeps proving its value when trying to reach new customers in todays market. But with communication happening on so many electronic devices, how can marketing teams really encourage customers to recommend their brand?
The average digital marketing spend for businesses is predicted to reach $118 billion by 2021. But simply knowing the potential value of digital marketing isn’t enough—here are some key metrics you need to watch to maximize your growth. 
Interested in what Referral Marketing can do for you or your clients? We'd love to help!
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