Your weekly curated content from SaaSquatch HQ
SaaSquatch Weekly - Vol. 19
We know that marketing professionals and agencies like to be on top of what's new(s) in the marketing world. At SaaSquatch HQ we do our fair share of reading too, so we've pulled together our best article finds of the past week to help keep you up to date. 
How SaaS companies can ensure nurturing and upsell campaigns are successful across the entire buyer's journey, from initial contact through the trial, or freemium phase to post-commitment.
Learn what you can do to naturally encourage referrals when your industry won't let you offer incentives.
PR and content marketing can work cross-functionally to achieve measurable goals that will extend the reach of their efforts.
What is the real connection between AI and influencer marketing? Understand the difference when AI just creates buzz, and when it creates real, effective value for your campaigns.
If you want young consumers to pay attention to your ads, and hopefully take action after seeing them, here are 5 mistakes you need to avoid.
Interested in what Referral Marketing can do for you or your clients? We'd love to help!
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